Are you preparing
for your proposal or wedding? If you are shopping for an engagement ring, a
pair of wedding bands, or wedding bridal jewellery from eClarity or BA.SG, you
can browse collections on their e-commerce website, register for their Zoom
Webinars, with topics including diamond selection, wedding bands customisations,
and natural vs labgrown diamonds.
Brides and
grooms-to-be can also schedule one on one or group virtual appointment through
Zoom/WhatsApp to speak with Gemologist Amanda Koo personally for recommendations
and technical questions and answers.
Mr Chris, 36,
Business Development Manager of eClarity, said: “To ensure that couples get to
attend webinars or 1-1 virtual appointments at their convenient time, and also
giving them full attention, webinars are hosted every Tuesday 6-7pm and 9-10pm.
During the sessions, our Gemologist answers to all questions, gives a good
overview, and even demonstrate grading and engraving experience on the spot.”
eClarity,
together with its youthful brand BA.SG (which is the eco-friendly, younger,
simpler brand, symbolizing the online natural and labgrown diamond retailer of
the next generation) are good examples of online companies adjusting to the new
normal during the Covid-19 pandemic.
These new
platforms have created interest and opportunities in sales and marketing, with
great signups and online orders.
Ms Kyuree, 25,
Marketing Executive at the Singaporean jewellery online retailer, co-hosted
eClarity and BA.sg’s webinars.
“I observed
increased enquiries from our social media like Instagram, Facebook, Shopee, and
Carousell. Many of the enquiries turn into online or instore appointments and
converted to sale subsequently,” Ms Kyuree said. “I also observed that having an
experience gallery and a collection point at Ngee Ann City is welcomed by many
Singaporean couples.”
“Our international
sale volume has also increased, as people are now more climatized to diamond or
jewellery consultations over virtual platforms.”
The transformation
is successful and evolving constantly to suit the needs of jewellery shoppers
in Singapore and around the region.