Friday, 13 May 2022

eClarity Article with eClarity Director, Amanda Koo by The Singapore's Women Weekly

 

Beyond a female entrepreneur, Amanda Koo, our Founder and Director, is also a mum of 3 boys.

The Singapore Women's Weekly interviewed Amanda for her viewpoint when it comes to raising her kids, how her own upbringing influenced her parenting styles, and her journey and challenges she faced as a working mother.

To read this featured interview with the lady behind the pioneer brand of bespoke jewellery, eClarity, go to https://www.womensweekly.com.sg/gallery/family/parenting/modern-mums-different-phases-of-childrens-lives-different-parenting-approach/

Friday, 6 May 2022

Channel 8 Live Interview – an Interview with our Director Amanda Koo, by Lee Yu Ting Part 2

 Lee Yu Ting: 首先可以跟我说一下这个珠宝的这个注解服务是怎样的一个服务吗?

Amanda: 顾客可以在我们的应用程序上观看到我们有超过1千样的货品然后他们选择了之后可以在我们的应用程序下订然后我们就会把珠宝送上门到他们的家然后每个月都会有不同的珠宝到他们的家里,可以给他们去佩戴自己喜欢的衣服啊,等等的。


Lee Yu Ting: 所以他是一个固定比如说他们可以任选他们喜欢的款式?

Amanda: 对,在我们超过1千样货品里面,款式当中都可以在里面挑选自己喜欢的,耳环,戒指,手链,还是坠子。


Lee Yu Ting: 有没有就是特别的种类?就是1千多样分为哪几种?

Amanda: 我们有不同的宝石,除了钻石之外,我们有红宝,蓝宝,绿宝,还有就是粉红钻,黑钻,都是很特别的一些设计。那一般上我们每个女生家里就是有固定的买了那一对耳环,那一只坠子。然后现在他们每一个月,都可以佩戴到很特别,那些平时不会买的珠宝,就不需要有这个浪费的这个成分。


Lee Yu Ting: 是什么时候开始这个服务的呢?

Amanda: 我们大概在去年8月到9月的这个月份开始,我们自己的团队设计了这个应用程序。然后,主力是觉得当时新加坡开始对于环保这个意识看得比较重。那第二呢,就是我们 17年来都在创造着不同的设计,然后通常首创版我们都不卖。首创版都是我们自己收集起来给自己可以重复的重订,那我们觉得就不要浪费资源在这个环保的意识里面,就开始了这个出租的服务.还有就是也觉得新加坡人也开始对于这个时尚感也开始比较浓厚一点,所以才去年大概8月到9月份创办了这个服务。


Lee Yu Ting: 首创版就是说sample这些展示出来给人家看?

Amanda: 对,因为eClarity是一个高端定制珠宝服务的公司通常长我们不会把首创版sample卖给顾客,他们通常来到了之后我们都会鼓励他们做一些改变,比如说本来是18K白金的可能要定做成18K红金,粉红金,黄金,或者光面换成沙面,粗度等等的都会改变。在改变了之后我们就会从做一个新的给顾客,那个首创版,自己的原创我们都不改也不卖。


Lee Yu Ting: 然后他们每个月订阅是多少?

Amanda: 因为珠宝的那个价值是从1千块,10千块,到100千的珠宝都可以出租所以我们有不同的配套。 最受欢迎的配套是99宽的,原价是199, 所以每一个月他们还99块都可以租到低过10千块的珠宝。


Lee Yu Ting: 99块算是最便宜的?

Amanda: 我们还有一个是59块的


Lee Yu Ting: 每个配套都可以租到几千的那个珠宝?还是?

Amanda: 对,所以比如说他还了99块之后,他的选择性就很大,所以那个最受欢迎。选择很多还有就是所有低过10千块的珠宝都可以租用。


Lee Yu Ting: 所以1千是所有配套加起来?有1千样可以选?

Amanda: 不是,那1千块就是那99块的配套,然后我们还有更多的,就加起来可能有2千多个吧。我们把那些做高端跟做低端的都没算进来。大概就是1千就是那个做受欢迎的系列。


Lee Yu Ting: 然后就是在这个防疫措施放宽之后,这个珠宝德租界需求有增加吗?

Amanda: 非常有持续,因为我们在3月尾4月头的时候突然之间有超过50%的增长在于那个询问还有订阅方面,还有就是本来的一些顾客,已经订阅了现在非常踊跃的会来找某某设计,希望可以配搭然后去上班


Lee Yu Ting: 你们有没有进行一些促销啊?

Amanda: 比如说母亲节,我们有个全年的配套。比如说买给妈妈的,原价是1188,现在是690. 那只要买给妈妈这个690能让妈妈想用一整年的珠宝租借服务,还能跟妈妈一起来我们这里选择想要租借的那个首饰。


Lee Yu Ting: 那你的顾客群是怎么样的?

Amanda: 我们的顾客群是从18岁到60岁的女性。那除了网红,艺人那我们有就是从事销售,property agent, sales, 各方面各行各业都有。我们最年轻的是一个17岁的 TikTok 游戏玩家,他在 TikTok 很有名,超过 1 Million 的 Followers。那他也是我们其中一个 Subscriber。


Lee Yu Ting: 那你觉得为什么他们会要租借宝石呢?

Amanda: 我觉得原因很多。第一就是当然选择很大。第二就是你也不需要配搭着非常典型的。因为可能当你要买的时候,你可能就会选择一些很安全很典型的设计但是租约了之后,你就可以每个月都换一些很特色的珠宝。比如说我们说黑钻吧,可能不是每一个人都要拥有一个黑钻戒指,但是如果我说99块可以给你订阅带一个月,那很多人都会很踊跃地询问这一个。 第三就是我觉得配搭衣服方面。比如说你知道你那一个月会有很多朋友聚会那你可能觉得你会穿红色的衣服,那你可能就可以订阅黄色的耳环来配搭那个衣服。总体来说我觉得这个共享经济也是年轻人现在非常了解跟非常能够接受的一个情况,所以大家也不一定要完全拥有能够共享的这个意识。


Lee Yu Ting: 在市场上这个算是一个首创的租界宝石的一个服务吗?

Amanda: 在我们的自己的调查里面,在新加坡好像就是完全没有这个服务。以前传统来说,你要租珠宝都是在你结婚的那一天,要么就是带首饰不然就是租那个一天的珠宝。对于这个每个月都可以订阅配搭不同珠宝的这个服务,我们应该是新加坡首创的。


Lee Yu Ting: 现在是疫情期间所以有没有做一些措施就是让顾客可以比较安心?就是因为租借的话就是要重复使用对吗?

Amanda: 对,这方面我们非常的理解,也非常熟悉。因为所有的珠宝,无论是在17年来eClarity创办以来所留下的首创版,我们也是非常小心的都会很小心的清洗,洗刷,我们也会去消毒,然后再刷亮。这是在珠宝方面非常重视的一环。


Lee Yu Ting: 为什么他们要租借呢?

Amanda: 我觉得有几个原因。第一就是这个环保意识在提升着。那么第二就是非常有时尚感的一个选择,可以配打着不同的珠宝。第三我觉得这个共享经济也是新加坡年轻人非常重视的一环。


Lee Yu Ting: 之前的那个需求是怎么样的呢?

Amanda: 其实我们算是幸运的了。在8,9月开始的时候也预料到了是一个低峰期,也没想象到有这么踊跃的需求。我们首先有兴趣的顾客群有网红,艺人,销售这个行业的女性们所以我们在短短两个月内有70多个订阅者,非常客观的。为了应付需求。


Lee Yu Ting: 然后因为这个服务需要而外的人力吗?

Amanda: 有,当然我们有我们新的同事专门负责开创这个项目。


Lee Yu Ting: 定期的那个需求增加,需要聘请更多人吗?

Amanda: 我们正慢慢观察着。首先我们已经做好准备,知道在这个开放的售后需求量会增加。如果我们继续的在人数方面继续增加的话,当然我们会需要,无论是在那个派送服务,还有就是在客服方面需要更多同事们来帮忙。


Lee Yu Ting: 所以你们不是主要做这个的,那这个占你们生意的百分之几呢?

Amanda: 目前当然是一个很小的部分现在可能是百分之5左右吧,因为我们的主力还是再买钻石还有宝石,还有就是做这个高端客厅服务。


Lee Yu Ting: 所以这个服务是不是你们在疫情期间想出来的一个方式可以帮到销售的?

Amanda: 其实真的是在这个环保的意识里面,So 我是个妈妈,那有一次我跟孩子去麦当劳要吃雪糕的时候,然后我的孩子就跟我说妈妈你不能再拿多一个汤匙了因为它会破坏这个环境。 在一个这样的情况里面,我了解到年轻人对环保的意识跟我们这个年代看环保的意识非常不一样的。那我们17年来有那么多的样版,然后也觉得这个的确是浪费资源的一个情况。如果我们可以把这一个出租出去,让新加坡人都变得更加漂亮,更加有时尚感,我觉得这个是一个双赢的一个情况。


Lee Yu Ting: 好,谢谢。

Channel 8 Live Interview – an Interview with our Director Amanda Koo, by Lee Yu Ting Part 1

 告诉我们更多关于租借服务的信息,什么时候开始?顾客可以期待什么?

顾客可以在我们的应用程序上观看到我们有的超过1千样的货品。然后他们选择了之后,可以在我们的程序上下订,然后我们就会把珠宝送上他们家。每个月都会有不同的珠宝到他们家里,可以佩戴和搭配他们喜欢的衣服等等。

在我们超过1千样货品里面,各种款式当中都可以在里面挑选他们最喜欢的耳环,戒指,手链,或是坠子。

我们有不同的宝石,除了钻石之外,我们有红宝,蓝宝,绿宝,还有就是粉红钻,黑钻,都是很特别的一些设计。那一般上我们每个女生家里就是有固定的那一对耳环,那一只坠子。现在他们每一个月,都可以佩戴到很特别,那些平时不会买的珠宝,就不需要有这个浪费的这个成分。

我们大概在去年8月到9月开始,我们自己的团队设计了这个应用程序。然后,主力是觉得当时新加坡开始对于环保这个意识看得比较重。就是我们eClarity 17年来都在创造着不同的设计,通常首创版我们都不卖。

 

谁是使用租赁服务的消费者?什么年龄组?女性?

我们的客户群从社交名流、网红、模特、女企业家到银行家、每天面对客户的销售代理、和太太。

年龄通常在 25 到 50 岁之间。

我们最小的客户是 17 岁的 TikTok 游戏玩家。

 

是否有任何促销/活动来吸引消费者?

比如说母亲节,我们有个全年的配套,买给妈妈的,原价是1188,现在是690. 这690能让妈妈享用一整年的珠宝租界服务,每个月换不同的珠宝。除此之外还可以和妈妈一起来我们的展览馆选择珠宝

 

是否有任何措施确保消费者可以安全地租用珠宝?

这方面我们非常的理解,也非常熟悉。因为所有的珠宝,无论是在17年来eClarity创办以来所留下的首创版,我们平常都会很小心的清洗,洗刷,我们也会去消毒,然后再刷亮。这是在珠宝方面非常重视的一环。

 

 

 3 月 29 日放宽防疫措施以来,珠宝租赁的需求如何?增加/减少多少?

每次放宽时,我们都会观察到逐渐增加的需求,尤其是最近的放宽。从现有订阅者和新用户的需求和咨询增加了 50%。

除了客户之外,我们还收到了更多活动合作的邀请,例如晚会和其他生意联合合作的邀请。

 

以前的需求如何?你如何应对?

其实我们算是幸运的了。在8,9月开始的时候也预料到了是一个低峰期,也没想象到有这么踊跃的需求。我们的顾客群有网红,艺人,居家办公人士,销售员,我们在短短两个月内有70多个订阅者,非常客观的。为了应付需求,我们聘请了新的同事,去专门负责开创这个项目。

然而最近的销售增加了5成,我们正慢慢观察着需不需要聘请多一些同事。我们已经做好准备在经济/放宽防疫措施的时候应付需求量。

 

CNA 938 Live Interview The Double X Files – An Interview of eClarity Director Amanda Koo

 Yasmin: Amanda Koo joins us, she’s the director of eClarity. It’s very interesting, Amanda’s story. She was once a corporate banker, now she’s a jeweller, she’s a mum, and she’s also making waves in the industry.

Hi Amanda! What a pleasure to have you on The Double X Files. How are you today?

Amanda: Hi Yasmin I’m doing good! How are you?

Yasmin: I’m great. Thanks. So, what’s the average day for a jeweller?

Amanda: You know, you look at many many diamonds, gemstones, and you grade them, and you look under the microscope. This is what we do every day.

Yasmin: You mean to say, you get a new influx of new gemstones, everyday coming your way that you have to assess. Or are you just working with a pool that you have in your hands.

Amanda: We have about two shipments of new gemstones, diamonds, coloured diamonds every week. Depending on whether we’re sourcing them for our store, or sourcing them for our customers, on average twice a week.

Yasmin: I see, it does take a week to look at an entire shipment so that’s quite a bit of work. Well thank you for taking some time off to talk to us. Just talking about return of tourists on our island, and also, retail shop bustling a little bit more, in Changi Airport, and such. Does that give you hope? For your business, or businesses in general.

Amanda: It’s very interesting because when the lockdown happened in year 2020, I think jewellery in general has gone online, whether we have gone into live streaming, for myself we have gone into live webinars, selling online. We are very excited in this new platform. Of course, when people are starting to come back, we can be very personal and jewellery pieces are always best seen with your eyes. So, yeah I think the return of tourists is wonderful.

Yasmin: Ok, well I’m happy for you. It’s nice to know that you really went online, didn’t quite have to suffer that much during the pandemic but surely there were challenges for you?

Amanda: Yeah of course, when it happens everyone stopped exploring digitalisation where everyone was talking about it. You have to start working on it. So we were very busy exploring different ways to go online. Because the default way to go online was live streaming. I think jewellers were all going online in terms of live streaming. The one I did, is something I know the best, which is giving seminars pre-pandemic. So during lockdown, we went onto giving webinars, so with different topics, on diamonds, on gemstones, on bespoke/ customisation, and also comparing between labgrown and natural diamonds. That being our most popular topic actually.

Yasmin: Is this because of the move towards sustainability? Among your clients, or people who wants sparkly things on their hands, around their necks, the earlobes, want to know that everything they wear is sustainable and properly sourced.

Amanda: I think it comes from a few angles. And I would like to share with you a story. So a few years ago when I brought my kids to have McDonalds and then we ordered McFlurry, thinking that we should share because we should cut down on calories. And then I wanted to get an extra spoon and I was not allowed by my sons, to get the extra spoon because they want to save the world. That inspired me that the younger generations is just so ready love the world and protect the world. And we, our generation, meaning Yasmin and myself, we have a lot to learn, a lot to catchup. I think understanding how the younger generation see the world, becomes something I authentically cared about, like really cared about the world. That’s one thing.

Second thing, it’s also the product innovation is ready. It is commercially interesting to bring in labgrown diamonds because the price was right, the quality was good. With all these together, labgrown diamond is a meaningful business model, that is empowering the world, empowering customer needs at that time.

Yasmin: Interesting that your son taught you a lesson, huh? So explain this whole thing about sustainable jewellery to me. Where do we begin?

Amanda: So I think I am seeing it from a few perspectives. One perspective is labgrown diamonds so I explain to customers that natural diamonds grown under the world, 90-120 km beneath with high pressure high temperature, diamonds are grown. And labgrown diamond is basically mimicking this environment, but in a lab, diamonds are grown. Physically and chemically, sharing the same properties. So, if we understand that, accepting labgrown diamonds become possible with a noble cause. So that is a good foundation to start.

Second is that, to reduce the excess capacity, reduce wastage. You know how Yasmin, like if you own a 1 carat, then you buy a 2 carat, you stop wearing the 1 carat. So, I am also starting a new community, is named under The Sample Line. Where customers could come in and subscribe to the service, renting their jewellery that they are not wearing anymore, and they get to wear a new piece of jewellery every month. So, instead of buying, your tenth pair of earrings, that you may wear or you don’t wear, now you have the option of renting, returning, renting it up within the community.

Yasmin: That’s a very novel idea. Are you one of the pioneers of that here in Singapore?

Amanda: Based on our research we could be one of the first in Singapore to have a subscription model. I think in the past, when you think about jewellery rental, it’s always for your wedding day, or that very special day. And you rent that 1 piece of jewellery. So, you still continue to buy, on a yearly basis, on a monthly basis. In terms of subscription model, we want to really encourage that, sometimes renting could be better than buying and then you actually get a new pair of earrings every month. Why we say earrings is because this is like Zoom kind of era where earrings can be seen more than, let’s say bracelet. But every item is popular right now.

Yasmin: Yeah because we’re actually meeting face-to-face. Soon you’ll be renting out anklets. And maybe even toe rings. Hahaha, you never know.

But do you have to select people, who are qualified for your rental service carefully? Because jewellery is something you entrust to someone else, normally. You pass it on to your loved ones, your niece, your daughter, your child. And here you are putting it around to strangers, clearly, you must gain the trust of people who own these precious pieces in the first place.

Amanda: Yes, so in the beginning, subscribing to The Sample Line was something that only by invitation. So we only invite people to join the platform. Now as we progress, we have more measures in place. For example, we need a copy of their IC, we also have the option of having insurance before you start to subscribe. So yeah there are more measures in place to make sure that the people who are subscribing and also the people that are renting out are in a very safe space.

Yasmin: Yeah okay that sounds good. I think I understand now when you said, earrings and necklaces because that’s one size fits all versus a ring, that’s harder to fit isn’t it?

Amanda: That’s right Yasmin. But you have ten fingers. (Laughters) So it’s interesting, like I am a size 9 on my fourth finger, but probably a size 11 on my middle finger, and a size 10 on my second finger. So you know, we could try around with our different fingers. And eClarity has this little ring snuggy. If it’s too loose, we have something to tighten it. So we have little creative solutions to holding a ring better on different fingers.

Yasmin: What are the trends in jewellery that came about because of the pandemic? It’s interesting you say people want to adorn the upper part of their body, all because of Zoom. Anything else? Would they prefer cleaner design, they felt more confident to buy on the Internet versus they buy a little more embellished?

Amanda: Actually to your surprise Yasmin, actually Singaporeans are very boring, pre-pandemic. You know, solitaire, the bigger the better, for example your friend bought a 1.2 carat, and you got a 1.5. It just gets bigger and bigger and colourless and it’s round. I think inspired by our experience shopping online, we are all expert in shopping online now, and then we are all exposed to fashion, and pictures, and Instagrams and TikTok and all. I find that Singaporeans are getting more and more interesting, you know. They are starting to look at pink diamonds, blue diamonds, black gold, champagne gold, fancy shapes, eg: Marquise shape, Emerald shape, and it’s actually getting more and more exciting. In terms of ring design, they also like something that is not symmetrical, it’s no longer a classic design with a row of diamonds on the side, but you can have it non-symmetrical, very artistic people.

Yasmin: Nice to know! Sounds like social media’s helped us a lot on our education. Okay. Amanda, do stay on the line, we are continuing the chat with you.

Yasmin: So did you hear from Amanda Koo, director of eClarity that, are Singaporeans getting less boring when it comes to our jewellery choices? I know we love our solitaires, but apparently asymmetrical jewellery is also the order of the day. Nice to know! Amanda I learnt so much from you. You also offer in-depth consultation for clients, not just giving educational talks, so what’s the most common mistake people make when they want to approach this whole jewellery buying experience?

Amanda: Very interesting question Yasmin. You know, people, I think when they over-read, people like to come in-store and pretend that they know how to use the microscope.

Yasmin: HAHAHA and you can tell when they’re pretending.

Amanda: Yeah I think 99.9% of people are pretending, saying “Can I have a look?” “Can I use the microscope?” And then you ask, “What are you trying to see?” Because you know I was a graduate from NUS, and I went for a post-graduate in Gemology. I learnt for years before I truly know how to hold a microscope properly, correctly. I see with a smile in my heart, that the young people coming in asking for microscope, I say sure!

Yasmin: They’re trying to look-out for flaws.

Amanda: Yeah they are they are. You know there are dusts on the diamond. The very crucial learning point is how do you differentiate a piece of dust, on the surface of the diamond versus an inclusion inside the diamond.

Yasmin: Somebody not trained would obviously not know that. So, do you let them be that 10 minutes of imposter?

Amanda: HAHA! I usually let them have about 2 minutes, maybe. And then, I will start my education. So you know how there are 4Cs in diamond. Colour, Clarity, Carat, do you remember? And then there is one more…

Yasmin:  Oh no! No, give it to me, I’m gonna take forever to dretch that up.

Amanda: So, cut.

Yasmin: Cut! Okay.

Amanda: So there are 4Cs. We share how you prioritise the 4Cs. So I will always present two diamonds.

Unfortunately now I cant present two diamonds over the radio if not I will. I will ask, which C could you see it first? Carat first? Or can you see the inclusions first? Which is clarity.

Yasmin: Hmmm

Amanda: So, learning how to prioritise the 4Cs get you better value.

Yasmin: Generally, the average buyer would perhaps prioritise clarity last?

Amanda: That’s right Yasmin! Yeah I like that.

Yasmin: Yeah because you probably start with, I don’t know, the size of it first?

Amanda: Well done!

Yasmin: And then you go for the shape?

Amanda: Yeah, so shape is not known in 4Cs. But shape is important.

Yasmin: Wouldn’t that be the cut though?

Amanda: Yeah or the colour. I will still describe colour as water versus honey drink. You don’t need a microscope to differentiate water and honey drink, right?

Yasmin: Yeah. Is it easier to sell diamonds or jewellery to people who have bad eyesight?

Amanda: I have guys who come in and say Amanda I’m colour blind, so I can’t tell the difference. And I say too bad, your girlfriend is not colourblind right?

Yasmin: That’s a good one. You have an answer for everything, Amanda.

I want to talk about your journey a little bit. You were a computer science major. And then you became a corporate banker. And then you went to the US to study gemology and you really wanted to start this business because you grew up in the jewellery business too, a fascinating background. You do realise a lot of women who studied STEM subjects apparently do not go on to pursue STEM jobs, and you fall in that category. How do you explain yourself?

Amanda: Ok, so I think studying computer science is so important to me. Because my mind was totally artistic before the computer science study. I was so much into literature, acting, singing and you know when you’re in computer science only results matter. So don’t express yourself and no need to explain yourself.

Yasmin: You just need the data and the answers.

Amanda: Yeah like, is the programme working? So that really opens up a problem-solving skill in my mind. And I think when I thought of a way, to incorporate or integrate my study versus my interest. So my study was Computer Science, and my interest was diamond and fashion and beauty, and then I integrated it with our online, live time online diamond database. So the moment I thought about it, it’s time that we could give back to the world, where you revolutionise the jewellery industry, by having this integration.

Yasmin: And most of us could log-on to the diamond database? To see the availability of the diamonds in actual time?

Amanda: Yes definitely.

Yasmin: What a way to give back! Yeah so that’s your pairing of your art and your computer science background. Lovely! Amanda thank you for talking to us today and you’re such a joy! I learned a lot from you.

Amanda: Thank you Yasmin.

Yasmin: Amanda Koo is director of eClarity, my guest on The Double X Files.

 

Thursday, 5 May 2022

Being Human Event Take Over Singapore organised by the YPO Singapore












Being Human Event Take Over Singapore organised by the #YPO Singapore. Highlights of the event are as below:-

1. Founder and director of eClarity shares her Diamond Journey - how eClarity became the pioneer of the bespoke jewellery trend.
2. Difference between Labgrown vs Natural diamonds
3. Difference between Buying vs Renting jewellery
4. Showcase of different diamonds and jewellery

Meet eClarity director, Amanda Koo, one of the most influential Gemologist & Jewellers in the region.

#eclaritysg #entrepreneur #YPO #organisation #Singapore #Diamonds #events #beinghuman

 

Wednesday, 4 May 2022

eClarity X Sinfonia: Celebrate Mother's Day with Us!

 



All your appreciation, conveyed through a gift. 💍 Celebrate Mother's Day at Sinfonia and receive a eClarity gemstone.

A Citrine, Peridot, Topaz or Garnet. Which gemstone will our guest magician conjure up during his performance?

Schedule an appointment now at eClarity and find out! ✨

Whatsapp Us 9833 1220

#eclarity #eclaritysg #eclarityweddingbands #membersday #18kgoldjewelry #18krosegold #sgjewellery #mothersday #happymothersday #gemstone #topaz #garnet #citrine #peridot #gems #sggemstone