International Women’s Day - Top 10 Jewellery Gift Ideas 2023

International Women's Day is a significant event that recognizes and honors the accomplishments and impact of women all over the globe. It's a time to express gratitude for the influential women in our lives and acknowledge their fortitude, elegance, and beauty. An excellent way to do this is by presenting them with exquisite jewelry. In this article, we'll explore the best ten jewelry gift ideas for 2023 that are ideal for International Women's Day.

Customised Jewellery

Customized jewelry is a one-of-a-kind and extraordinary present that can be tailored to fit any woman's taste. Engraved rings to diamond tennis bracelets, personalized jewelry is a considerate and significant gift suggestion.

Birthstones Jewellery

Jewelry adorned with birthstones is a significant and sentimental present that can symbolize a woman's month of birth. It's a personal detail that can make the gift even more exceptional. From earrings to bracelets, necklaces to rings, there's an array of birthstone jewelry choices available

Diamond Necklaces

Diamond necklaces are an elegant and classic gift that can be worn on a regular basis. They are understated yet stylish, and can be dressed up or down. Whether it's a necklace with a pendant or a simple chain, delicate necklaces make an excellent present for women.

Pearls Jewellery

Pearls are a timeless and traditional choice, making them a perfect gift for any event. From earrings to necklaces, bracelets to rings, there is a variety of pearl jewellery available that can match any taste.

Diamond Bracelet

A diamond bracelet is a sentimental present that can symbolize significant moments or memories. From birthstones to significant charms, there are various charm bracelets available that can be personalized to suit any woman's preferences.

Diamond Stud Earrings

Diamond stud earrings make for a classic and sophisticated present that can be worn regularly or for special events. They're adaptable and everlasting, making them an ideal gift for any woman.

In summary, jewellery is a stunning and ageless gift that can bring pleasure for an extended period. There are various options, from a modest necklace to an eye-catching piece, to match any woman's preferences. On International Women's Day, express your gratitude and admiration for the significant women in your life by presenting them with a stunning jewellery item.

We hope this article has given you some ideas and inspirations on what to get for yourself, or to surprise the special woman on International Women’s Day, or just any day! If you need more recommendations, you can always schedule an appointment to see the wide range of bespoke jewellery, and speak to a jewellery expert at eClarity. Mention this article and get 30% off gemstone jewellery at the homegrown award-winning jewellery brand

To know more, visit eClarity.com.sg, register for webinar http://www.eclarity.com.sg/register-for-webinars, or schedule an appointment at (65) 9833-1220

What To Engrave On Your Wedding Bands?

Engraving a special message on your wedding bands can add more significance to this important piece of jewelry that symbolizes your love and commitment to each other. There are numerous options for engraving, but selecting the right message can be challenging. To help you decide, here are some ideas to consider.

Your wedding date

Engraving the date of your wedding on your wedding bands is a traditional and enduring option. It's a straightforward but meaningful approach to honoring the day you exchanged vows.

Your initials or names

Engraving your names or initials on your wedding bands is a tender and affectionate expression. It's a subtle means of indicating that you belong to one another.

A meaningful quote or phrase or song lyrics

If you and your significant other have a favorite saying or quote that is significant to your relationship, you might consider engraving it on your wedding bands. It could be as straightforward as "I love you" or something more personal and relevant to your partnership. Music has the power to unite people, so if you and your partner have a meaningful song that reminds you of each other, consider engraving a few of the lyrics on your wedding bands. It's a lovely and romantic means of expressing your love.

Sound waves

Sound wave engraving is a technique that involves carving a pattern of sound waves onto a metal ring using traditional engraving methods or advanced laser technology. The sound wave pattern usually represents a significant phrase, name, or date, such as a wedding anniversary or the birth of a child. This type of engraving results in a distinctive and personalized ring that serves as a reminder of a special moment or message.

A significant location

If there's a particular location that holds significance to your relationship, like where you first met or got engaged, you might want to consider engraving the place's name on your wedding bands. It's a subtle yet meaningful way to keep that special location close to your heart.

Your vows

Engraving a phrase from your wedding vows on your wedding bands is a lovely and emotional way to remember the commitments you made to each other on your wedding day.

A special message

If you and your significant other have a special message or private joke that holds significance to your relationship, you might want to consider engraving it on your wedding bands. It's a personalized and intimate way to demonstrate your affection for one another.

To sum up, selecting what to engrave on your wedding bands is a personal choice that should mirror your distinct relationship. Regardless of whether you opt to engrave your wedding date, initials, a significant quote or phrase, song lyrics, the coordinates of a meaningful place, your vows, or a special message, your engraved wedding bands will function as a reminder of your love and devotion to each other for many years to come.

We hope this article has given you some inspiration and guidance on what to engrave on your wedding bands. If you need more information, you can always speak to a jewellery expert, schedule an appointment to see the wide range of font type options available, or book a DIY handwriting engraving workshop at eClarity. Mention this article and get 1 free engraving trial (worth $188)

To know more, visit eClarity.com.sg, register for engraving workshop https://eclarity.com.sg/workshops/, or schedule an appointment at (65) 9833-1220.

eClarity Bespoke Engagement Ring - Exclusive Design

The Bespoke Engagement Ring in 18k White Gold is a beautiful and elegant engagement ring that is perfect for those who want a classic and timeless design. This ring is crafted from high-quality 18k white gold, a popular choice for engagement rings due to its bright and durable nature.

Bespoke Engagement Ring in 18k White Gold
Exclusive Design

What sets the diamond ring apart is its bespoke design. Made to order, this ring is tailored to the individual needs and preferences of the wearer, ensuring that it is a truly unique and personalized piece of jewellery. The ring can be customized in several ways, including the choice of diamond shape and size, as well as the thickness and width of the band.

The solitaire design of this engagement ring features a single diamond at the center of the ring, which is securely held in place by four prongs. This allows the diamond to take center stage and shine brilliantly, catching the light and creating a stunning sparkle that is sure to impress.

The bespoke engagement ring is perfect for those who prefer a classic and timeless look. Its clean and simple design ensures that it will never go out of style and will remain a cherished piece of jewellery for years to come.

When purchasing the a customized diamond ring, it is important to select the correct ring size to ensure a comfortable fit. It is also recommended to have the ring inspected and cleaned by a professional jeweler every six months to maintain its beauty and durability.

In conclusion, the Bespoke Engagement Ring in 18k White Gold is a beautiful and elegant engagement ring that is perfect for those who appreciate classic and timeless design. Its bespoke nature allows for personalization, ensuring that it is a truly unique piece of jewellery that will be treasured for a lifetime.

Review: Rent a new jewellery every month with The Sample Line, powered by eClarity, Singapore’s newest fine diamond jewellery subscription service app

The Sample Line’s founder Amanda Koo offers the solution to a common problem faced by many fashionistas in Singapore: Always captivated by new diamond jewellery designs, despite an overflowing jewellery box at home.

 

Diamond Jewellery: Reduce Wastage by Renting instead of Buying

It is always brought up by her friends and her customers, saying they wish to have more designs for their wardrobe for different occasions, but don’t wish to spend a gawking 4–5-digit amount for it.

Furthermore, it doesn’t just stop at that. Some first-world problem we will sometimes encounter is, when you buy a new jewellery with a bigger shinier main diamond or gemstone, you tend to neglect the old pieces that you have. And as someone who knows how to accessorize yourself with a nice piece of jewellery, you will always want new pieces with exciting new designs.

On a quest to address these problems, The Sample Line was created for users to rent different pieces of diamond jewellery every month. But it doesn’t stop at that: with the world concern of increasing carbon footprint, The Sample Line also strives to play the part in “reduce, reuse, recycle” and empowering sustainability by offering fine diamond jewellery subscription service.

 

What is The Sample Line

The Sample Line is an initiative of eClarity Diamonds, which is an award-winning jewellery brand. Founded in 2005, it is recognized for its gemologist consultation, design exclusivity, and top-notched craftsmanship — Specializing in bespoke engagement rings, wedding bands, bridal jewellery & anniversary gifts.

With the mission to empower beauty and sustainability, eClarity team created The Sample Line, which is a term used to describe a collector’s portfolio that keeps each and every first piece of masterpiece by reputable designers.

Over 17 years, eClarity has accumulated more than 1000 pieces of jewellery in their sample line, with multi-million worth of jewellery, including all kinds of gemstones and diamonds, ranging from sapphires, rubies, emeralds, morganite, even fancy coloured diamonds like black, pink and blue diamond. Precious stones like pearls, and jade are also among the many. These jewelleries are created as necklaces, rings, earrings, bracelets, and bangles.

These pieces are now available for rent, under a membership subscription app.

 

Subscribe now: How does it work?

The Sample Line functions on a monthly membership subscription basis. Becoming a member is simple: simply download the app from App Store or Play Store, fill in your details and submit.

The application will be reviewed and TADA! You’re in. The membership invite will be sent in a few days, and you could start browsing for their collections in the app.

After your membership is confirmed, you can now use the TSL app to view the virtual gallery, order, select a delivery time, and schedule a return.

Alternatively, you can schedule an appointment to view the 1000+ pieces at the gallery. The appointed time for viewing every week is every Wednesday 3pm, and Thursday 6pm. You could opt for these timings to have gemologist onsite for recommendation!

There is also a 24/7 WhatsApp available at the number +65 9298 1996 that allows you to talk to the team in real time and the TSL team will reply to you within 24 hours.

The first step is to decide which package to sign up.

The core package used to cost $199 per month, which entitles you to one piece of jewellery every 30 days. This core membership allows you to rent jewellery range all the way up to $12,000. The Sample Line continues to upload new products every end of the month ready for your selection for the next month. The jewellery ranges all the way to $12,000 per piece available for rent, and we continuous upload new products on last week of every month, ready for the new month rent

For the ones that have more exquisite taste, you could sign up for their GALA package, which has no upper limit of value for your selection. You could enjoy is at $199/ month for until end of this year!

For all beloved readers here, now you could enjoy The Sample Line membership at $99/ month for their launching promo and start experiencing the journey! Just input code “LAUNCH99” in the app. (limited time only!)

 

Additional services: Extension, Care pack and more

You also have the option to add $59 to swap a second piece of jewellery. You’d need to return your first jewellery, before you can get your second, and it does not roll over to the next month.

If you wish to rent two pieces at one go, you could have it at extra $199/ month, now with promo, you could have at $99/ month with the promo LAUNCH99.

“What do I do if I need more than 2 pieces of jewellery?” TSL user Sandra asked.

“We currently do not rent out more than 2 pieces of jewellery to one user. However, we have brides who like to have the whole set of jewellery, they get their bridesmaids or sisters to create the account and rent the additional pieces,” Genevieve, Marketing Manager of The Sample line, shared.

Extension is also possible! If you wish to continue renting the same piece for the second month, you could very much do so. To do this, simply renew your subscription for a second month for the same price. Just go to your profile page and schedule for a new return date!

For Core plan subscribers who wish to rent a piece more than $12,000, there is no problem too. All you need to do, is to add on $80-$280/ month, depending on the value of the item. Prices are shown on the app, under product category.

And of course, for GALA plan subscribers, there will be no addition top up needed for you to rent pieces worth more than $12,000.

Care pack is also available! If you are worried that you might damage your item, you could opt for The Sample Line Care Pack which essentially insures you against accidental damage at $35/ month

 

Here’s the price menu at one glance

Core Plan: $199/M

Gala Plan: $690/M

Rent second piece: $199/M

Swap: $59/ Swap

Top up to Gala piece: +$80-$280/M

Care pack: $35/piece

 

Now you can go for Extravagant Selections!

General public tends to have the classic, solitaire designs that is suitable for everyday use. But the woes come when there is an event, and a piece with more fanciful design is needed. The Sample Line offers all kinds of extravagant and stylish design for every occasion possible.

       

        

 

TSL subscribers are loving it! Here’s what they say

“For my second item, I have chosen a star-fished shaped blue sapphire earring, with 48 round blue sapphires and 92 round diamonds. It goes so well with my everyday work clothes!” Jolin added.

 

 

The Sample Line’s rentals are delivered via their own private delivery. They’re wrapped in recyclable paper bags and eClarity’s branded jewellery box.

They also offer selection and collection at their physical gallery in Ngee Ann City.

The jewellery comes with a TSL card, listed with the details of the diamond jewellery, pickup date and return date. For further peace of mind, members can pay for Care Pack, which covers users against careless scratch, mark, and food stains.

“We’re told not to throw the packaging away — they must be used to return the bag. I think this is good, it is a way to help minimise environmental impact, in keeping with the brand’s philosophy. Returns are arranged via the app: choose your desired time and date, and TSL private courier will come and pick up your parcel to send back to The Sample Line.” Julie recommended.

 

 

“I find myself being extra cautious with the jewellery because they’re rentals, but I am so relieved that TSL’s team can be easily reached with just a WhatsApp away, which is what members will need to do should they encounter problems with usage of the jewellery or needing advice on how to style,” said Sandra.

 

 

“I enjoyed the experience of having new jewellery every month to style my day with, without having to pay the full price, or commit to buying them without knowing if they’re right for me” Sandra emphasized.

“Surprisingly, the black diamond ring was also suitable for everyday wear: it made me realise I can definitely have shiny rings on my fingers without breaking my bank. “Julie exclaimed.

 

 

“Meanwhile, the starfish shaped blue sapphire earring firmly became my everyday favourite.” added Jolin.

And good news for those who become attached to the jewellery they rent they are all available for purchase on The Sample Line App at a discounted price! Or WhatsApp 92981996 to purchase with Paylah or Paynow.

 

Buying TSL subscription as a gift

We all know the gifting season is coming soon! The Sample Line now offers gift subscription for your loved ones! You don’t even have to wrap the gift yourself; The Sample Line will rent and send it directly to your recipient.

The Sample Line membership will also enjoy eClarity’s premium membership. Every TSL member gets to purchase eClarity’s jewellery for 30% off their retail price. To learn more about eClarity, visit eclarity.com.sg

To download and subscribe to TSL, visit www.thesampleline.com and enquire +65 9298 1996.

For every eClarity blog reader, The Sample Line now offers premium subscription using code “LAUNCH99” for $99/ month instead of $199/month, limited time only. For those that love the extra in your life, you could now have Gala plan at $199/ month. Enjoy!

From St Nicks, ACJC, NUS to becoming a Serial Entrepreneur: Singapore First Natural and Labgrown Diamonds Online Store

People outside the jewellery industry would find Amanda Koo as an unfamiliar face. However, in the industry, she is a renowned figure being a trend-setter, an experienced and influential gemologist with 3 generations of jewellery heritage before her.

A Computer Science graduate from National University of Singapore (NUS), who subsequently pursued gemology at the Gemological Institute of America (GIA) at New York, some of her most notable acts include being the most technological-advanced jeweller in Singapore, by offering a large live-time database of certified diamonds on her websites and allowing full wedding bands customization with a simple menu to pick.

Besides single-handedly built three diamond jewellery brands under her name in Singapore, she has also helped up in her family business, Wah Chan, through ground-breaking innovations and her expertise in social media. Wah Chan continues to be one of the largest jewellery chains in Malaysia, expanding from 33 outlets to 50 outlets within the last 10 years.

Impressively, she has also created many firsts in Singapore.

Amanda was the first to launch gemological seminars at jewellery gallery, the first to host webinars during circuit breaker, and most recently, the first to launch a jewellery monthly rental membership platform “The Sample Line” in Singapore.

 

She founded her first diamond jewellery brand, eClarity, in 2005. It is now an award-winning brand having one of Singapore’s largest live-time diamond database, with over 20,000 diamonds listed for sale on website. The specialized eClarity team aims to fulfill every jewellery dream, with on-site Gemologist to answer the most pressing questions about customizations, design recommendations and resetting of heirloom pieces.

On top of that, in 2019, BA.SG was launched as an environmental spin-off brand of eClarity, supplying certified Labgrown Diamonds as an eco-friendly alternative. The online real-time platform offers thousands of labgrown diamonds at any one time, at highly competitive prices. Customers looking to learn more about labgrown diamonds are actively signing up labgrown diamond webinars and online/instore consultations.

To further extend on the quest as an environmentalist, Amanda also launched Singapore’s first ever jewellery monthly rental subscription membership, The Sample Line, offering 1000+ designs of jewellery worth 2 million, available for rent with just a tap on the phone application.

All of this has been accomplished by the homegrown company with Amanda’s saving from working for MNCs.

 

The First Brand, eClarity: How eClarity Started Out

“I’m a practicing gemologist, a computer science graduate who has a master’s degree in counselling psychology. My mind is fully integrated with 3 fields of knowledge that segmentalized into tech, specs and love. The result is a ferociously structured, delicately mindful, diamond nerd,” Amanda shared.

What truly transpired from this fusion, is an award-winning jewellery brand, which was one of the firsts to provide real time diamond database, bespoke service wedding bands and fine jewellery, and gemological consultations with pre-wedding counselling.

The company started in year 2005 with Amanda herself covering sales, production, marketing, IT and accounts.

“I would vacuum the carpet and changed the lightbulbs too,” said Amanda.

Owing to her experiences in corporates (M1 and Citibank), she created a complete systematic process with imaginary departments. Since day 1, with just herself, there were 10 email address with 10 different department names as usernames, customer email database, order records, she created the first website, even printed member cards and laminated them herself.

“I just really wanted to create a different buying experience for couples looking for diamonds.” she said.

Her closest friends and ex-classmates (from St Nicholas, Anglo-Chinese Junior College and National University of Singapore), who are mainly bankers and engineers, are her first batch of customers. It is interesting that these ex-classmates and ex-colleagues also dropped by supportively to stand in as sales assistance when she ran events.

“None of us had sales experience, that makes us painfully honest, and yet looking totally trustworthy.”

The first batch of referred customers, seeing how she earnestly tried to sell diamonds using excel sheets without the physical stocks, while carrying a baby, in turned became close friends, who would buy take-away lunch and drinks for her so that she can take a break from seeing clients.

The $80,000 start-up capital from Amanda’s savings was only sufficient to pay off rental deposit for Shaw Centre (eClarity is now located in Ngee Ann City), renovation fees, bought 7 pieces of diamonds and crafted 3 trays of wedding bands designs.

The first notable partnership that helped to move the needle was with United Overseas Bank (UOB). The bank had approached eClarity to seek discounts for its credit card holders. Subsequently, more and more invitations for collaboration came including the Formula 1, Miss Singapore and Mrs Singapore.

With Amanda’s vision and the support of friends and family members, today the homegrown venture has grown into a multi-award-winning brand with multi -million inventory. Amanda herself has clinched a Young Entrepreneur Award in 2013. eClarity too has bagged a couple of awards, including Promising SME Award, Top 10 Special Achievement Award, Singapore Quality Brands, and Spirit of Enterprise Award.

“I have noticed every jewellery shop has the same generic designs, everyone was wearing the same design of rings and wedding bands. There is no structured customization, everything can only be illustrated with a 2D drawing or a picture. ‘

Noticing couples have the same generic designs repeatedly, she wanted to create a fully customizable wedding band system. Thus, the birth of 500 designs on wedding bands that is fully customizable, whether is it the band size, types of material, number of diamonds, engraving. She introduces the options of special 18k gold alloys like pink, champagne, black and brown gold, and made sure the alloys are stable and pure.

“Customers who visit eClarity with appointments, will be guided to browse through the options and structured menu. They get to pick their preferred colour, broadness, finishing, and gemstones they like to add on,” explained Amanda.

 

“Furthermore, the jewellery chains always have extra branding costs that is added to the ring price. To me, I always want the best for my customers, I have no marketing costs for my brand, hence the burden of marketing costs is not added onto my customers.”

Other than wedding bands, she is also one of the firsts in Singapore to have a live updated diamond database. Customer could select the diamond, view the certification and specs, and place the order directly on the website to have the diamond of the dream.

“Also, I have noticed there is a lack of academic sharing for proposal rings. Customers are buying diamond rings, listening to salespersons or googling online, without knowing much about the diamonds.” And thus, the birth of the first diamond webinar in Singapore that educates the public about choosing diamond and diamond jewellery.

The First Diamond Webinar in Singapore

During the circuit breaker, it is inevitable that the jewellery industry as a whole was adversely affected. The industry also saw a dip in sales from the high spenders from overseas, typically from China and Indonesia.

eClarity was not spared too. The sales in the months of April and May had dropped up to 87 per cent, due to the cancellation of weddings and other celebration events. However, eClarity was very quick to turn the setback into a great comeback.

“I saw some trading webinar ads appearing on my Facebook feed, and I thought, we can do better than that, about diamonds!”

In the second week of circuit breaker, Amanda and the eClarity team very quickly put together a series of weekly webinar topics, ranging from “How to choose the perfect engagement ring”, “How to customize wedding bands”, “The difference between natural and labgrown diamonds”, to “All about gemstones!”

The response was overwhelming. Speaking remotely, having only limited pieces of diamond pieces at home, Amanda and team saw customers from not only Singapore, but also from Malaysia, Hong Kong, Australia and even the United Kingdom signing up. With Amanda’s in-depth Gemological knowledge and light-hearted delivery, the Webinars series continued weekly till this day.

 

In hindsight, Amanda feels that the lockdown served as a “reset button” for the jewellery industry. Aiming to maintain and strengthen brand presence even during these special times, the webinar has provided eClarity a platform to educate and resonate the love of diamond with existing and new customers.

Thanks to the continued engagement with customers during the circuit breaker through webinars, online consultation and EDM, Amanda feels that eClarity emerged with a strengthened brand presence after the circuit breaker, witnessed strong sales growth from November 2020 onwards, amidst the different Heightened Alert phases and Safe Management measures.

“Love expression is truly, essential, I guess,” said Amanda.

 

They offer the largest lab-grown diamond database in the region – BA.SG

“I have always been watching on the labgrown diamond space, since 2005.”

Labgrown diamonds are formed under the same extreme conditions as natural diamonds, in a lab, without the need for unearthing processes.

In the initial years, labgrown diamonds were typically created in large sizes, in the range of 20 carats. This was due to the high cost of production to create the HPHT (High pressure high temperature) environment which mimicked the temperature 90-120km below the earth, where natural diamonds are formed.

Besides the large sizes, the labgrown diamonds tend to be colored ones too. Amanda shares that the presence of Nitrogen creates yellow diamonds, Boron for blue, higher pressure than usual would change the crystal structure for pink. These conditions are similar to that of the natural diamonds.

These heavy carat sizes and fancy color diamonds were only attractive to a closed group of high spenders, who were also the early adopters of labgrown diamonds.

“As technology advances with better managed production cost and environment, stone sizes and colors that are more commercially attractive in the 1-2 carats, colorless range, are grown and cut.”

“Only then I felt that both the product and market are ready, and we slowly introduce the concept to local customers by sharing articles, videos and speaking at webinars.”

The response was overwhelming. She observed that for the younger generation, particularly those who are in their 20s, the sustainability aspect is a huge draw for them. On the other hand, the refreshing price range is a surprise to the shoppers who are in the age group of 40 and above, who are looking for their anniversary rings or celebration pieces.

That decision proved to be the growth inflection point for eClarity. Today, BA.SG has 5,000 certified labgrown diamonds listed on their website, with the largest carat size 5.06 carat colourless, and have sold numerous rare fancy pink, blue, grey diamonds, making it one of the most extensive in Singapore and the region.

However, the journey is not linear.

As the terms are not regulated in Singapore, there were jewellers (remain unnamed) who are not fully in tuned with the difference between natural diamonds, lab grown diamonds, and simulants, promoting and selling stimulant as lab grown diamonds. On the other hand, some traditional jewellers conveniently termed labgrown diamonds as “fake” diamonds.

To prevent any confusion, Amanda launched BA.sg, the labgrown diamond brand of eClarity serving a different segment of the market, aiming to educate Singaporeans of the differences and similarities.

The name BA originates from the initial of Amanda’s 3 sons and her, symbolizes the brand that is for the future generation, that addresses environmental concerns as labgrown is eco-friendly, compared to the mined natural diamonds.

“The name always reminds me Why I created BA.sg. Besides providing an eco-friendly option, having my children’s initial as part of the brand reminds me that it is for a better tomorrow for children of their age, and their children.”

“It has to start from our generation, in any specialization.”

“I often compare with this quick analogy of babies (natural diamonds), versus IVF babies (labgrown diamonds). These never fail to put smiles and the look of instant enlightenment on people’s faces.”

Just like how it’s impossible to identify if a baby is naturally or artificially conceived, natural and lab-grown diamonds are also impossible to tell apart with the naked eye.

It is also interesting to note that Lab-grown diamonds are also typically a more affordable option compared to natural diamonds, going at about one-third the price of the latter.

Aligned to BA.SG’s mission to empower eco-friendly options for diamonds, the team is lean, and running an online platform. This greatly save their operation cost, which means that they can then offer highly attractive and competitive diamond prices.

In addition to labgrown diamonds, BA.SG offers worldwide best-price challenge against all online and in-store diamond quotations, for both natural and labgrown diamonds.

Customers are free to shortlist any pieces they like anywhere, global websites included, BA.SG is confident to offer a piece with even better price. They even give personal recommendation and advice.

It is no wonder the launch of BA.SG has become exceptionally successful over a short period of time. BA.SG now receive diamond orders daily, beyond Singapore. Customers from all over the world, especially Malaysia and Australia, are also attending webinars and placing orders through their website.

“Some Singaporeans would request to view the diamonds, labgrown or natural, before placing orders, we invite them to schedule an appointment to visit our office gallery at Ngee Ann City.”

In the webinars that Amanda hosted, she often does her part to debunking a misconception that some traditional diamond shoppers have, about labgrown diamonds are “fake” diamonds. She explains the differences by sharing the chemical and physical properties of labgrown and natural diamonds.

Lab-grown diamonds are also certified by world-renowned diamond grading labs like International Gemological Institute (IGI) and Gemological Institution of America (GIA) and are graded using the same grading chart as natural diamonds.

Singapore’s first jewellery rental membership

To Amanda, entrepreneurial journey is exciting because of the ever-changing nature, and that she can make a difference in people’s lives. And in her expertise, it is to lead Singaporeans in the ways we express of personal styles, and the ways couples express love to each other.

After successfully bringing award-winning brand eClarity to greater heights and launching BA.SG providing eco-friendly diamond options. Amanda has bigger plans.

“I’m very excited about our new launch, The Sample Line. It is a jewellery rental membership program.”

This prestigious membership empowers like-minded sustainable shoppers to rent premium jewellery monthly, “if you are an invited or approved subscriber, you get to rent a piece of our Sample Line every month.”.

The sample line is a term used to describe a collector’s portfolio that keeps the first masterpiece of reputable designers. With 17 years of experience designing new pieces every day, eClarity and BA.SG have a large collection in its sample line, which they do not plan to sell.

By sharing these beautiful pieces jewellery out to subscribers, who then have the option to rent instead of buying, it empowers sustainability and beauty to Singaporeans.

For S$199 a month, eClarity will send a piece of your chosen jewellery to your doorstep on the first day of the month. This jewellery will then be collected at the end of the month to be swapped with a new jewellery piece.

This sharing model is already prevalent in the fashion industry, but there are no players doing it for jewellery in Singapore yet, so eClarity wishes to offer this option to people who also like an unlimited jewellery wardrobe.

“I think it’s the right time to offer this service, the younger generation is less asset-oriented and prefers to have wider selections.”

Preparing for it’s official launch before Christmas, The Sample Line already has more than 100 subscribers. It has been well-liked by socialites, influencers and people who see clients and wish to look more polished. They got wind of this upcoming brand through Instagram (@thesampleline) who subscribed to the service, and in turn shared this new service to their friends through their own Instagram pictures that they took with the jewellery.

The Sample Line app is available on major app platforms, and Amanda further shared that they are also looking at launching a “jewellery care plan”, in which customers can send their jewellery — regardless of where they bought it from — for care and maintenance services.

This is an upgrade from their existing diamond spa services, which is currently offered to all its members for free, for a lifetime.

Sharing future business plans, Amanda aims for a regional expansion.

“I have always hope to multiply our services to different countries, so that it can benefit people outside of Singapore. We will most likely invite investors funding for the next phase.”

“Together with eClarity and BA.SG, which are having steady request from Malaysia and Australia, we plan to strengthen our footholds in these countries first.”

“We are the market leader in this bespoke segment. People come to us with different challenges and preference, in diamonds, gemstones, timeline, budgets and love and life phases. eClarity, BA.sg, and The Sample Line collectively offer options and advice that have every dream covered. That is something I am proud of, because we truly created something unique fulfilling the needs for jewellery needs in customisation, eco-friendly alternative, or in the rental ecosystem,” added Amanda

To check out eClarity’s and BA.SG’s extensive diamond offerings, you can visit their respective websites here and here. You can also sign up for Amanda’s webinar here, and The Sample Line’s monthly jewellery subscription here.