The Sample Line’s founder Amanda Koo offers the solution to a common problem faced by many fashionistas in Singapore: Always captivated by new diamond jewellery designs, despite an overflowing jewellery box at home.
Diamond Jewellery: Reduce Wastage by Renting instead of Buying
It is always brought up by her friends and her customers, saying they wish to have more designs for their wardrobe for different occasions, but don’t wish to spend a gawking 4–5-digit amount for it.
Furthermore, it doesn’t just stop at that. Some first-world problem we will sometimes encounter is, when you buy a new jewellery with a bigger shinier main diamond or gemstone, you tend to neglect the old pieces that you have. And as someone who knows how to accessorize yourself with a nice piece of jewellery, you will always want new pieces with exciting new designs.
On a quest to address these problems, The Sample Line was created for users to rent different pieces of diamond jewellery every month. But it doesn’t stop at that: with the world concern of increasing carbon footprint, The Sample Line also strives to play the part in “reduce, reuse, recycle” and empowering sustainability by offering fine diamond jewellery subscription service.
What is The Sample Line
The Sample Line is an initiative of eClarity Diamonds, which is an award-winning jewellery brand. Founded in 2005, it is recognized for its gemologist consultation, design exclusivity, and top-notched craftsmanship — Specializing in bespoke engagement rings, wedding bands, bridal jewellery & anniversary gifts.
With the mission to empower beauty and sustainability, eClarity team created The Sample Line, which is a term used to describe a collector’s portfolio that keeps each and every first piece of masterpiece by reputable designers.
Over 17 years, eClarity has accumulated more than 1000 pieces of jewellery in their sample line, with multi-million worth of jewellery, including all kinds of gemstones and diamonds, ranging from sapphires, rubies, emeralds, morganite, even fancy coloured diamonds like black, pink and blue diamond. Precious stones like pearls, and jade are also among the many. These jewelleries are created as necklaces, rings, earrings, bracelets, and bangles.
These pieces are now available for rent, under a membership subscription app.
Subscribe now: How does it work?
The Sample Line functions on a monthly membership subscription basis. Becoming a member is simple: simply download the app from App Store or Play Store, fill in your details and submit.
The application will be reviewed and TADA! You’re in. The membership invite will be sent in a few days, and you could start browsing for their collections in the app.
After your membership is confirmed, you can now use the TSL app to view the virtual gallery, order, select a delivery time, and schedule a return.
Alternatively, you can schedule an appointment to view the 1000+ pieces at the gallery. The appointed time for viewing every week is every Wednesday 3pm, and Thursday 6pm. You could opt for these timings to have gemologist onsite for recommendation!
There is also a 24/7 WhatsApp available at the number +65 9298 1996 that allows you to talk to the team in real time and the TSL team will reply to you within 24 hours.
The first step is to decide which package to sign up.
The core package used to cost $199 per month, which entitles you to one piece of jewellery every 30 days. This core membership allows you to rent jewellery range all the way up to $12,000. The Sample Line continues to upload new products every end of the month ready for your selection for the next month. The jewellery ranges all the way to $12,000 per piece available for rent, and we continuous upload new products on last week of every month, ready for the new month rent
For the ones that have more exquisite taste, you could sign up for their GALA package, which has no upper limit of value for your selection. You could enjoy is at $199/ month for until end of this year!
For all beloved readers here, now you could enjoy The Sample Line membership at $99/ month for their launching promo and start experiencing the journey! Just input code “LAUNCH99” in the app. (limited time only!)
Additional services: Extension, Care pack and more
You also have the option to add $59 to swap a second piece of jewellery. You’d need to return your first jewellery, before you can get your second, and it does not roll over to the next month.
If you wish to rent two pieces at one go, you could have it at extra $199/ month, now with promo, you could have at $99/ month with the promo LAUNCH99.
“What do I do if I need more than 2 pieces of jewellery?” TSL user Sandra asked.
“We currently do not rent out more than 2 pieces of jewellery to one user. However, we have brides who like to have the whole set of jewellery, they get their bridesmaids or sisters to create the account and rent the additional pieces,” Genevieve, Marketing Manager of The Sample line, shared.
Extension is also possible! If you wish to continue renting the same piece for the second month, you could very much do so. To do this, simply renew your subscription for a second month for the same price. Just go to your profile page and schedule for a new return date!
For Core plan subscribers who wish to rent a piece more than $12,000, there is no problem too. All you need to do, is to add on $80-$280/ month, depending on the value of the item. Prices are shown on the app, under product category.
And of course, for GALA plan subscribers, there will be no addition top up needed for you to rent pieces worth more than $12,000.
Care pack is also available! If you are worried that you might damage your item, you could opt for The Sample Line Care Pack which essentially insures you against accidental damage at $35/ month
Here’s the price menu at one glance
Core Plan: $199/M
Gala Plan: $690/M
Rent second piece: $199/M
Swap: $59/ Swap
Top up to Gala piece: +$80-$280/M
Care pack: $35/piece
Now you can go for Extravagant Selections!
General public tends to have the classic, solitaire designs that is suitable for everyday use. But the woes come when there is an event, and a piece with more fanciful design is needed. The Sample Line offers all kinds of extravagant and stylish design for every occasion possible.
TSL subscribers are loving it! Here’s what they say
“For my second item, I have chosen a star-fished shaped blue sapphire earring, with 48 round blue sapphires and 92 round diamonds. It goes so well with my everyday work clothes!” Jolin added.
The Sample Line’s rentals are delivered via their own private delivery. They’re wrapped in recyclable paper bags and eClarity’s branded jewellery box.
They also offer selection and collection at their physical gallery in Ngee Ann City.
The jewellery comes with a TSL card, listed with the details of the diamond jewellery, pickup date and return date. For further peace of mind, members can pay for Care Pack, which covers users against careless scratch, mark, and food stains.
“We’re told not to throw the packaging away — they must be used to return the bag. I think this is good, it is a way to help minimise environmental impact, in keeping with the brand’s philosophy. Returns are arranged via the app: choose your desired time and date, and TSL private courier will come and pick up your parcel to send back to The Sample Line.” Julie recommended.
“I find myself being extra cautious with the jewellery because they’re rentals, but I am so relieved that TSL’s team can be easily reached with just a WhatsApp away, which is what members will need to do should they encounter problems with usage of the jewellery or needing advice on how to style,” said Sandra.
“I enjoyed the experience of having new jewellery every month to style my day with, without having to pay the full price, or commit to buying them without knowing if they’re right for me” Sandra emphasized.
“Surprisingly, the black diamond ring was also suitable for everyday wear: it made me realise I can definitely have shiny rings on my fingers without breaking my bank. “Julie exclaimed.
“Meanwhile, the starfish shaped blue sapphire earring firmly became my everyday favourite.” added Jolin.
And good news for those who become attached to the jewellery they rent they are all available for purchase on The Sample Line App at a discounted price! Or WhatsApp 92981996 to purchase with Paylah or Paynow.
Buying TSL subscription as a gift
We all know the gifting season is coming soon! The Sample Line now offers gift subscription for your loved ones! You don’t even have to wrap the gift yourself; The Sample Line will rent and send it directly to your recipient.
The Sample Line membership will also enjoy eClarity’s premium membership. Every TSL member gets to purchase eClarity’s jewellery for 30% off their retail price. To learn more about eClarity, visit eclarity.com.sg
To download and subscribe to TSL, visit www.thesampleline.com and enquire +65 9298 1996.
For every eClarity blog reader, The Sample Line now offers premium subscription using code “LAUNCH99” for $99/ month instead of $199/month, limited time only. For those that love the extra in your life, you could now have Gala plan at $199/ month. Enjoy!
