Friday 30 July 2021

Top 10 Jewellery Designs from Singapore Jeweller to Wear for Your Zoom Meeting

It has been a while since we’ve been able to organize and attend large scale events, or meet up in groups face-to-face, and dress up for special occasions. Back when we were able to celebrate occasions and meet for gatherings, diamond and gemstone jewellery was most desirable to beautify or to accessorize ourselves to demonstrate our personality, style, and express love.

Thankfully, Singapore, together with the world, is slowly opening up. Also, we are getting so comfortable with video calls and zoom calls, and we are adapting well to the new norm.

While we continue to wear that comfortable PJ pants, it is important that we look good on screen meeting our clients, team members, and ex-classmates.

We found these beautiful natural, genuine, diamond jewellery, some can be rented at only $99 only!

Top 10 Jewellery designs to buy or to rent.


1. Gemstone Eternity Ring

At eClarity, you will be able to find wide selection of gemstones eternity rings. On top of choosing different colours of gemstone, eClarity also has many sizes, designs, to go with. Gemstone eternity ring is a perfect design for everyday wear, with the option to stack on different rings, in multiple designs, colours and stones.

Promotion: $950 (U.P $1,235) at eClarity
11 round amethysts 0.019 carat in 18k rose gold

To Rent from The Sample Line, download the app: www.thesampleline.com (Available on App Store and Google Play)


2. Halo Diamond Earrings

Halo diamond earrings are almost the default go-to-jewellery to instantly dress up ourselves that’s suitable for everyday. In fact, this design that we found, it has halo jackets which are detachable, so it can be worn as a pair of stud earrings too.

Promotion$2,600 (U.P $3,115) at eClarity
Diamonds - GIA certified round brilliance cut 0.3 carat
Earrings settings - 36 round diamonds 0.17 carat in 18k white gold

To Rent from The Sample Line: $99/month* (U.P $199/month), First Month Free*


3. Heart-shape Bracelet with Blue Sapphire and Diamond

Another dazzling piece is bracelet. A bracelet gives a quick polished look that’s both casual and feminine. Featuring this design that is fully mounted with blue sapphires in heart-shape. It could be customised to be mounted with diamonds, pink sapphire or other gemstones on top of the shape.

Promotion$2,590 (U.P $3,700) at eClarity
24 blue sapphires 0.19 carat and 6 round diamonds 0.31 carat in 18k white gold

To Rent from The Sample Line: More than 1,000 ++ designs available, WhatsApp at (65) 92981996


4. Diamond Cross Pendant in 18k White Gold

Looking for classy cross pendant with diamond? This diamond cross pendant is elegant, classic, and sophisticated. This featured piece is mounted with GIA certified diamonds.
 

Promotion: $7,141 (U.P $10,202) at eClarity
Diamonds - GIA certified round brilliance cut 0.3 carat

To Rent and know more about The Sample Line, visit IG/FB @thesampleline 


5. Dangling Pearl Earrings

Jewellery isn’t all about diamonds and gemstones, it is also about pearl, too! Pearl jewellery lovers will appreciate the numerous shapes of pearl, not only for round shape. Pearls have always been loved as an elegant and graceful jewellery.

Promotion$5,334 (U.P $7,620) at eClarity
Diamonds - GIA certified pear brilliance cut 0.5 carat
Pear-shaped Pearl in 7mm

To Rent from The Sample Line, install the app: www.thesampleline.com (Available on App Store and Google Play)


6. Customized Alphabet Pendant with Diamond

Now, it is time for some bespoke designs! Customized pendants are most desirable all over the world, especially the ones with personalized initials. Since 17 years ago, eClarity has created more than 8,000 handmade jewellery for 17 years. Here’s customized pendant for everyday to wear: Initial pendant, name pendant, birthstone pendant, and special symbol pendant.

Promotion$2,438 (U.P $2,997) at eClarity
Diamonds - GIA certified round brilliance cut 0.4 carat

To Rent from The Sample Line: Home delivery and pick-up is available FOC


7Graduating sizes of Diamond Bracelet in 18k Yellow Gold

A graduated array of diamond sizes in bracelet could be worn for formal or casual occasion. Some other popular options of designs include full circle diamond bracelet, or in white gold bracelet. Diamond bracelet is always a extravagant and exquisite jewellery to match with any outfits. 

Promotion$2,957 (U.P $4,224) at eClarity
11 round brilliance diamonds 0.554 carat in 18k yellow gold

To Rent from The Sample Line: More than 1,000 ++ designs available, WhatsApp at (65) 92981996


8. Infinite Symbol Bangle

Are you ready for some bangles? Bangle has the feature of circular shape, and the shape stays. Handmade with infinite symbol, it embodies everlasting love, and beauty. Customized in rose gold to enhance the femininity, grace, and warmth.

Promotion$2,732 (U.P $3,903) at eClarity
34 round brilliance diamonds 0.09 carat in 18k rose gold

To Rent from The Sample Line: $99/month* (U.P $199/m), First Month Free*


9. Solitaire Diamond Pendant with 4 Prongs 

Solitaire Diamond Pendant is another great design to polish up, and it will never get outdated. Complimented with a IGI labgrown diamond grading report, solitaire is classy, forever, and sparkly.

Promotion$2,612 (U.P $3,396) at BA.sg
Diamond - IGI certified labgrown diamond round brilliance cut 1 carat

To Rent and know more about The Sample Line, visit IG/FB @thesampleline 


10. Coloured Diamond Ring

Here’s one for those who love a colored diamonds. Without a doubt, it is the perfect design to wow your zoom buddies, and such a great communication starter. Featuring a pink diamond ring mounted in rose gold, it will be a distinctive piece for a special day.

Promotion: $3,541 (U.P $4,603) at BA.sg
GCAL certified fancy light pink labgrown diamond radiant brilliant cut 0.5 carat

To Rent from The Sample Line: delivery and home pick-up is available FOC


Enjoy wearing jewellery design for every day, every meeting on zoom, every occasion. Which piece are you going to try first from the list? 

We would like to invite you to join our webinar to know about jewelley! To register for webinar: eclarity.com.sg/register-for-webinar. Feel free to enquire at 98331220 and explore the jewellery design to buy here: www.eclarity.com.sg!

The Sample Line: Feel free to enquire at 92981996 and explore the jewellery design to rent here: www.thesampleline.com! We will also regularly post about new designs and casual promos on our social media FB/IG @thesampleline

Monday 26 July 2021

Pear-shaped Blue Sapphire Halo Ring

Grand and sophisticated designs work as well on occasion as they do on dressing up on casual days. A pear-shaped blue sapphire ring thoughtfully enhanced by oval shaped double halo of diamonds to showcase the contrasting geometry. #eClarity #drawing #bluesapphire #haloring

Saturday 24 July 2021

Amanda Koo’s Interview of Journey

“Amanda Koo’s Interview of Journey” by Spirit of Enterprise (c. 2014)
 
From our series #eClarityjourney, a showcase of the metamorphosis of a Singapore jeweller since the founding years.



Ms Amanda Koo embodies all the traits of a 21st century female entrepreneur. She is an avid learner who has educated herself professionally and adequately in starkly different fields of computer science, gemmology and counselling. These acquired knowledge is exquisitely endorsing the fundamental structure of her complementing businesses with unique models. Besides a determined businesswoman who has the vigour in capitalizing opportunities, Amanda is also a counsellor. Spending quality time on a daily basis with her family, despite her expanding business, is also never compromised. All in all, Ms Amanda Koo has amazingly achieved success in the different aspects of life, due to her inspiring character, and dedication to everything that she loves.

"Besides a determined businesswoman who has the vigour in capitalizing opportunities, Amanda is also a qualified counsellor with a Master in Counselling."



Business Profile:

eClarity is founded by a GIA Gemologist, Ms Amanda Koo. Since 2000, eClarity has been the region's most promising online diamond jeweler that is recognised for its professional consultation, large database of certified diamonds and competitive prices. The diamond database reflects real time availability. To top it off, eClarity has a team of professional personnel who inspect diamonds, identify gemstones, and handcraft customized wedding bands and bridal diamond jewellery.



Interviewer’s Comments:

As a female business student who is keen to learn about the dynamic world of entrepreneurs, it was a fantastic opportunity for me to interview Ms. Koo. Her warm and friendly presence made the interview really natural and smooth. While she complimented her growing jewellery business with her graceful and elegant personality, she harnessed bountiful of energy and determination to make her dreams come true. A strong believer that one is able to achieve it all by being organized and not wasting a single second, Ms. Amanda Koo has been a delight to meet and learn from.


Interview:

1. What is the nature of your business?

We specialize in diamonds and diamond jewellery. With our tenth year coming, we are branching out into different complementing businesses, which include online social media, counselling, property and children education. I hope that eClarity will one day becomes an umbrella of a few complementing businesses. Diamonds and diamond jewellery will nonetheless, continue as the core business.



2. Why did you choose to become an entrepreneur and come into the business of diamonds?

I had influx of ideas running through my mind. The need to put those thoughts into actions were overwhelming and irresistible. I began to test out small-scale trading when I was a student in NUS, and saving capital by giving tuition. During the course of study and after the graduation from NUS, I continue to work at Citibank and M1 for close to 5 years.

The turning point was when I left for New York, pursuing Graduate Diploma in Diamonds and Gemstones. With the specialized knowledge, corporate experience, a specific business position I had in mind, and the lack of trained professionals in the industry, the opportunity arises.



3. In your family, were your parents in the business of diamonds or did they own any other business?

My grandfather was a goldsmith. He had half of a shop and he brought up 9 children with that half of a shop. My father runs an empire 49 outlets around the world.

My father lives in a different country. What he provides me, is his wisdom, experience and his professional personality. I think I always strive to behave respectfully like him.

However, the more successful he is, the more I did no like to form that business connections with him, and that intense thought brilliantly built up the determination, perseverance, and endurance to be successful.


4. However, you did mention that you had corporate experience in Citibank and M1. Did the corporate experience contribute in any way to your current business?

It helped me in many areas. I understand the core structure of a business, its interdepartmental relationship, and the importance of interpersonal skills. It was a humbling experience. I carried that understanding while setting up my own business, and when I was running a one man show in the first year, I maintained email addresses like marketing@eClarity.com.sg, accounts@, production@, customerservice@, businessdevelopment@ etc. The experience made me look at my small business from a multilayer perspective, and this perspective created room to expand. I am glad that these emails are handled by different people and departments.



5. Starting as a one-man show, how did you put together all of resources for your business?

My resources included my little savings, which I saved as a thrifty executive over 4 years, and many years a s a part-timer in Citibank, and as a tutor. However, that was barely enough for renovation, and some jewellery samples. Therefore, I built my own website, sent marketing emails to all my friends and colleagues (there was no Facebook), printed my own member card (and laminate myself), my mobile phone served as customer service hotline, excel sheets worked fine for keeping accounts, stocks flow and member database, even my own proposal ring, wedding bands, brail jewellery were samples displayed in my counter. I took my strengths and limitations into advantage, with the knowledge of gem sorting and design, I offer customization and online orders to offer more designs and stocks.

 

6. Speaking of the website and that the business is called eClarity.com.sg diamonds are something that people would want to see before purchasing. Howe then did you manage to convince the customers?

On the contrary, I didn’t attempt to convince customer. I was confident that the presentation of my knowledge, products, pricing and customer support speak louder than words. On the other hand, the word of mouth was very important.


7. You mentioned that the First group of clients were happy. When you think of a one-man show, usually one would imagine that it is hard and it is going to be risky. People are just not going to accept you.

My first group of customers were supportive friends, colleagues, ex-classmates and subsequently their connections and multiplications of connections. They understood that I was trying to set up a new business, and that I was sincere in actualizing their orders as perfectly as I could. I shared my credentials unreservedly about my schools, from St. Nicholas Girls’ School to ACJC, to NUW. This helped in building credibility and friendships.


8. Were there any really difficult customer?

Yes. There were some resistance but I reminded myself to strengthen the happy and rewarding experience, and at the same time, assess and make improvements on the negative encounter. I made sure I did not let the minority hold me back.

 

9. What would be the moment that you knew that the business has worked?

The moment was when I had to ask customers to schedule appointments so that we could avoid overcrowded hours. It was at the same time when I had to expand my team in production, office space.


10. What would be your proudest business achievement?

My proudest business achievement would be the first time I gave my colleagues a 3.88-month bonus, the time we moved I won an award.

 

11. Moving forward, you are trying to get the brand, eClarity to encourage and you have more people with you. So, is there a company culture that you have instilled with your staff?

Yes. In customer service, we strive towards making every customer walking out with a smile. In administrative aspect, we wish to be as efficient as we can.


12. Are there are certain qualities that you look at when hiring your staff?

Sincerity are usually do not engage the best, the most confident or the most knowledgeable candidate I look for the person who is most genuine and most sincere.


13. Are there any training opportunities that you provide for your staff?

Yes, training for diamonds and customer service are provided to every employee. On top of that, training is also provided for specific departments, like Photoshop for marketing, accounts for book-keeping colleagues, gem identification and product quality checks for production.

 

14. In the short term, say 5 to 6 years, where do you see eClarity going?

eClarity should be a big umbrella with different services for children, counselling, property and others.



15. So, besides running the business, you are currently studying?

Yes, a student at the same time

 

16. How do you juggle that?

I am motivated by my responsibility and passion. An eagerness to make my family happy and proud of me, increases my capability to tolerate setbacks and focuses on the positive side of things.

 

17. One always hears that there is no work life balance for an entrepreneur what is your take on that?

Time management is very important my typical day starts at around 5am.

 

18. Who or what motivates and inspires you?

My family and the thought of wanting to be successful motivate me.

I am someone who is easily inspired.

Haha! I have been inspired by a lot of people. Every experience with customer is an inspiration, their love stories, success stories, or merely an interaction with yet another form of mannerism, set of thinking, and behavioral attitude, inspires me with the wants needs of different people.


19. What is entrepreneurial ship to you?

Creation, initiation, ownership.

 

20. What is your advice to youths who want to start a business?

Don’t give up, and always remember why you wanted to be successful.

 

21. Is there something that you would want youth to be cautious about?

Make sure that relationships with everyone is good. Relationship is very important when you are trying to start your own business. Relationship with not just your customers but everyone that you see because once you spoil one relationship, it can snowball and it can have a lot of negative impact on you because you are representing your company.

Also, financially, don’t be over-confident about your financial situation.

 

22. Is there anything that you would like them to know about eClarity?

At eClarity, we live our days out of joy, love, and communication. Our team wishes to complete each and every session with sincerity and laughter. Because joy, is precious and infectious. That is something we treasure most. We are so thankful to be blessed with all the wonderful proposing guys and wedding couples. Thank you for choosing and recommending eClarity, thank you for growing with eClarity for the past 10 years and the many more 10 years to come.


Here's the screenshot of the original article below:







Friday 23 July 2021

eClarity Launches The Sample Line - A Jewellery Rental Platform 💌💍

A letter from our founder, Amanda Koo:

“How are you doing?

eClarity has been empowering love and happiness for 17 years, creating millions worth of jewellery, keeping some astonishing pieces as our sample line in our design portfolio.

The world now is concerned about sustainability and reducing footprint. I have been thinking, what can eClarity do? To play our part to #savetheworld #saveourchildren?

After months of careful exploration into multiple facets of our resources and strengths in area of sustainability, we finally put together "The Sample Line".

The Sample Line loans out wide collection of fine jewellery to invited guests, or eClarity members. Every accepted member gets to rent a new piece of jewellery (pendants, earrings, rings, bracelets) every month, it will be delivered and picked up FOC. Even the no frill app was self-created by our eClarity team! #nomorewastage

So I hope you support our little initiative, every piece of jewellery you rent instead of buying, you are #reducingfootprint. Do go ahead and download the app at http://www.thesampleline.com and pick your favourite piece for everyday, every zoom and every occasion.

Only for eClarity members - $99/month
Promo code: LAUNCH99
*Valid for first 3 months, U.P $199/month, Cancel anytime

Warmest Regards,
Amanda Koo
Founder of eClarity, BA.sg, The Sample Line”

The Sample Line is also featured on SingaporeBrides, to read more, click: https://bit.ly/3zq4wgg